WeChat advertising group filtering rules
When you do WeChat ads, you can target your potential customer based on those conditionals:
Behavioral interest / Someone like game or sport. and what they have done recently.
Age, gender, Education, Marriage status, Working status / Wechat know you more then yourself.
operating system / Very useful when you promoting an APP
New device user / You can remind someone changes a new phone.
Equipment prices / Apple users may willing to pay more buy stuff.
Networking method / If your ads are Video, you definitely need to choose 4G network.
Mobile operators / Some business guy only like China mobile.
Dressing index / Very useful for selling clothing.
UV index / Very useful for selling Cosmetics or sunglasses
Makeup index / Very useful for selling Cosmetics
Meteorological / If you are selling an umbrella, you gonna need this.
Temperature / China is big, summer or winter could happen at the same time in China.
App installation / If someone happened installed an APP from your competitor, he may be is your client as well.
Consumption status / If someone spent a lot of money on shopping, will you like him?
Paying users / Some Chinese have a habit of paying for anything.