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The Definitive Guide to Guest Blogging

The Definitive Guide to Guest Blogging


Brian Dean

 Last updated Jan. 11, 2017

The benefits of guest blogging are clear:

1. You land backlinks from authority sites.

2 . People look up to you as an expert.

3. Targeted referral traffic floods to your site.

Amazing, right?

The only question is:

How can you get BETTER results from guest posting?

That’s easy: follow my step-by-step guide to guest blogging domination.

Step 1: Find Guest Post Targets

Before you write a single word you need a list of targets to submit your content to.

Here are eight proven strategies to find them.

#1: Google Search Strings

Looking for something besides the typical “keyword” + “write for us”?

I’ve got you covered.

Here are 40-ish search strings you can use to find guest blogging opportunities with ease:

Your Keyword “guest post”Your Keyword “write for us”Your Keyword “guest article”

Your Keyword “guest post opportunities”

Your Keyword “this is a guest post by”

Your Keyword “contributing writer”

Your Keyword “want to write for”

Your Keyword “submit blog post”

Your Keyword “contribute to our site”

Your Keyword “guest column”

Your Keyword “submit content”

Your Keyword “submit your content”

Your Keyword “submit post”

Your Keyword “This post was written by”

Your Keyword “guest post courtesy of ”

Your Keyword “guest posting guidelines”

Your Keyword “suggest a post”

Your Keyword “submit an article”

Your Keyword “contributor guidelines”

Your Keyword “contributing writer”

Your Keyword “submit news”Your Keyword “become a guest blogger”Your Keyword “guest blogger”

Your Keyword “guest posts wanted”

Your Keyword “looking for guest posts”

Your Keyword “guest posts wanted”

Your Keyword “guest poster wanted”

Your Keyword “accepting guest posts”

Your Keyword “writers wanted”

Your Keyword “articles wanted”

Your Keyword “become an author”

Your Keyword “become guest writer”

Your Keyword “become a contributor”

Your Keyword “submit guest post”

Your Keyword “submit an article”

Your Keyword “submit article”

Your Keyword “guest author”

Your Keyword “send a tip”

Your Keyword inurl: “guest blogger”

Your Keyword inurl: “guest post”

allintitle: Your Keyword + guest post

#2: “My Guest Posts” Pages

Some bloggers love to brag about the places that they’ve been published.

And these lists are a gold mine of hard to find guest post targets.

Here’s an example of what I’m talking about:

Here’s how to find them:

Your Keyword  “my posts on other blogs”

Your Keyword: “guest post”

Your Keyword  “my guest posts”

Your Keyword “my guest blogs”

Your Keyword  “posts on other blogs”

Your Keyword “I’ve been featured on”

Your Keyword “sites I’ve written for”

#3: Google Reverse Image Search

This is cool:

First, find a competitor that tends to guest post on a lot of high-quality blogs in your niche.

Then grab the URL of their headshot and pop it into Google reverse image search:

And you’ll get a list of places they’ve guest posted presented to you on a silver platter:

#4: Twitter and Google +

You can use most search strings in Twitter and Google+ and get a completely different set of results .

And because Twitter results are fresher than Google’s index you can usually find sites that are actively on the hunt for guest posts.

First, head over to Twitter search and enter your search string:

Then sift through the results to find potential guest posting targets:

You can follow a similar process over at Google+.

#5: Reverse Engineering

Reverse engineer your first and second page competition using your backlink tracking tool of choice.

When you do, you’ll uncover a treasure trove of niche-specific guest posting opportunities.

The best part about this strategy is that you can find sites that aren’t openly advertising the fact that they accept guest posts (which can make them hard to find using search strings).

But you CAN find them with reverse engineering.


If only there was a place that listed the best blogs on the internet, organized by niche.

Oh, wait there is !

It’s called and it’s my secret weapon when I want links from my niche’s cream of the crop.

Just head over to AllTop, enter your keyword and you’ll get a list of the niche’s best sites:

Of course, not all of the sites in AllTop accept guest posts. But with enough legwork you can find a few gems that you may have otherwise missed.

#7: Blog Comment Bonanza

This is one of my all-time favorite link building strategies:

If you’re a serial guest poster you’ve probably noticed that other bloggers often comment on your posts:

Instead of patting yourself on the back, why not reach out to Simon and Dave and ask them if they’d accept a post on their site?

They’ll usually say yes (after all they liked your content enough to comment on it).

Here’s a script that I use:

Hey Simon,

Thanks for taking the time to comment on my guest post at

I never thought of the fact that (insert something they said in the comment).

That’s a good point.

Anyway, I actually have another guest post idea that would be perfect for your site.

It’s called: “5 Tips X…”

I could have it sent to you this week.

Either way, thanks again for your insights!



#8: Pre-Made Target Lists

Why spend hours searching for guest posting opportunities when other bloggers have already done the hard work for you?

For example, here’s a fantastic list of guest posting targets:

To find them yourself, use these nifty search strings:

Your Keyword “guest posting sites”

Your Keyword “accept guest posts”

Your Keyword “guest post sites”

Step #2: Research Your Targets

Now that you have a decent-sized list it’s time to refine the list and warm up your prospects.

Here’s are four ways to do it:

#1: Separate Winners and Losers

High quality guest post writing is a resource intensive process.

Don’t waste your precious time on sub par blogs.

Go all Darwin on your target list…and weed out weak sites.

In general you want sites that:

Have an authoritative link profile

Are related to your site

Only post high quality content

Have a real following

Can bring you targeted traffic ( Alexa )

Won’t bury your link in an author bio area far below your content

Have a significant amount of Twitter followers and Facebook fans

Of course there’s no objective set of criteria that will tell you “this blog fits the bill” or “this one doesn’t cut the mustard”.

You have to just use your noggin and stick to sites that give you the most bang for your buck.

#2: Warm Up Your Targets

If you’re desperate for a link from a particular site (or if the site gets a lot of guest post submissions) you want to get on the webmaster’s radar screen before your pitch.

That way, when you reach out, they’ll be like “Oh yeah, that’s Jim, the guy who leaves all those awesome comments.”

Because this takes some time I recommend using this strategy ONLY for top-tier blogs in your niche.

Here’s how:

1. Engage on Twitter: One of the fastest ways to get your name etched on a blogger’s brain is to engage them on Twitter.

This is something that Andrew Youderlan of did to get published on

2. Blog Comment: Take a few minutes to write a legitimately insightful and helpful comment or two on their site and you’ll be their BFF.

3. Email Them: If you’re feeling frisky you can even email the site owner a week or two before your pitch just to tell them how helpful a specific piece of content was to you.

#3: Find The Perfect Guest Post Topic

Now that you’ve warmed up your list, it’s time to find some killer topic ideas.

But an incredible topic isn’t enough:

If you send an article on “10 Health Benefits of Beef” to a vegan blog you’re going to get it tossed back.

So remember this:

You need a topic that fits their site like a glove

Take it from someone that has published over 250 guest posts…

…if you can write content that speaks to their audience you’ll have no problem whatsoever getting your post accepted.

Here’s how to find the perfect topic:

Audience Knowledge Level: If you’re hell bent on writing a guest post about SEO, you need to know who you’re writing for before you set pen to paper. If it’s Moz, you can go hog wild with SEO jargon. But if it’s for a small business blog you may need to tone things down a tad.

Outdated Information: Check for popular articles on the site that are a bit out of date. Write a similar piece with updated content.

Read Published Guest Posts: What have other people posted already? This will give you an idea of what the site owner looks for when vetting posts.

Recent Stuff: If they’ve posted about Pinterest twice this week you probably don’t want to send them something Pinterest-related (even if it’s a completely different angle). Keep it fresh.

#4: Guest Post Guidelines

I know you have better things to do with your life than to read a set of boring guest post guidelines.

I get that.

But some bloggers have really, really specific guidelines.

Some are there to standardize their posts.

Others are there to make sure people actually read them .

Either way, it’s important that you take them to heart.

Because there’s nothing worse than writing up a 1200-word masterpiece…only to have it rejected because of a 1000-word limit.

Step#3: The Pitch

Imagine for a second that you’re the owner of a bustling, authority site.

You’ve got posts to write, tweets to tweet, and an overflowing inbox.

How are you going to react when you get a generic email that’s trying to hard sell you?

You got it: hit the delete button as fast as possible.

Here’s a battle-tested email template to use instead:

Hi (name),

I’m a long time reader. You may have noticed my comment on your post on X (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post to

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

-Idea #1

-Idea #2

-Idea #3

I’ll make sure the piece overflows with information that can’t be found anywhere else.

To give you an idea of the quality I’ll bring to your site, here’s a link to a guests post that I recently published on



Here’s what makes this email template so effective:

Starts off with something specific about THEIR SITE

Short and sweet (aim for 150 words or less)

Gives them specific topics to choose from (less work for them)

Soft sell

Touches on your experience and published work

Send a Complete Article

If you want to roll the dice you can send over a complete article that’s ready to rock.

I usually only do this with medium-tier blogs. A-list bloggers usually want to work with you through the entire process.

Step #4: The Post

You’ve put in enough digital elbow grease to compile a streamlined target list.


Now you need to actually send them something.

My “2 Tier System”


There are only so many hours in a day.

You can’t produce a 3000-word masterpiece for every single site in the world.

That’s why you should separate your targets into two tiers:

Tier 1: These are the top 25-50 undisputed authority sites in your niche. Sites that you actually visit and learn from.

Tier 2: Sites that are acceptable enough to warrant a guest post…but not authoritative enough to spend a day researching, writing and editing.

Tier 1 Content

Content for tier 1 sites should be as good or better than what you post on your own site.

I’m talking mind blowing pillar content that forces the hand of the site owner to hit “publish”.

Content that changes minds, sparks conversation, and spurs action.

Content that could appear on the homepage of Life Hacker or the Huffington Post.

Because if you try to sneak something “meh” onto their site…you’re not going to get very far.

Remember: Authority sites are authorities because they only post quality stuff. Period.

And they’re not going to drop their standards just because you commented on their site a few times…

…you really need to bring it.

Here are some things you should do when writing Tier 1 guest post content:

Send a System: If you look at pillar content on any site (including this one) you’ll notice that they have one thing in common: they lay out a complete step-by-step system for reaching a certain outcome. Systems have a much higher perceived value than a generic set of tips.

Length is Strength: Longer posts look much better than 400-worders. I shoot for at least 1500-words for tier 1 sites…although I’ve gone as far as banging out 5000-word monsters to help me stand out from the pack.

Edit Like a Madman: Show the blogger that you care about their site by editing your post like you have OCD. Hire an editor on Elance if you have to.

Custom Screenshots, Flowcharts and Images: Screenshots and other visual tools to illustrate your system adds meaty value to the post.

Internal Linking: Imagine the warm and fuzzy feeling your target will get when you link to some of their best content in your guest post. Remember that bloggers are human beings that appreciate these little things.

To give you an idea of what tier 1 guest post content looks like, here are two examples:

Be Everywhere: How I Got 2000+ NEW Visitors To My Site…With A Front Page PowerPoint Presentation on Slideshare

5 Travel Lessons You Can Use at Home

Tier 2 Content

Tier 2 sites deserve some love too.

If they’re on your list, it that they must have something going for them.

While I don’t go hog wild for these sites…I DO send something of value (even if I outsource the writing).

Of course you can always go the extra mile for these sites too…

…but I rather spend that time watching Shark Tank (love that show).

Contextual Links

Pop quiz:

What’s better than a link from an authority site in your niche?

That’s right: a contextual link from an authority site in your niche!

Sure, big G gives author bio backlinks some love…

…but nothing beats a good old fashioned link imbedded inside an article .

I’ve been able to finagle contextual links from tier 1 sites by doing one simple thing: asking.

If you send a 2000-word beast then it’s perfectly reasonable ask for a contextual link in return.

Step #5: Follow Up

You’re almost done.

Here are some things I do to get the most from every guest post:

1. Actively Respond to Comments: Don’t post and run. Take the time to respond to people’s comments as they roll in. In fact, I usually leave a comment to show the blogger that I’m happy to answer comments:

2. Promote Using Your Social Media Channels: This is a win-win-win. Your target gets traffic, you look like a published expert and you’ve shared something of value with your community.

3. Send a Thank You Note:  I usually send tier 1 sites a quick follow up email letting them know I appreciated the opportunity (this keeps the line open for the next time you want to guest post on their site).

4. Blog Comment Bonanza:  As described in Step 1, I’ll sometimes reach out to commenter and see if I can land a guest post opportunity on their site.

Insider Secrets

Just a few golden nuggets I couldn’t find space for in the guide:

1. Send your post in HTML so they can easily copy and paste it into WordPress (If you want to use images you can link to Flikr images or upload them to another photo hosting sites).

2. When you send the post, change the file name so it’s tailored to their site: Backlinko_GuestPost.txt vs. 10SEOTips.txt.

3. If you’re sending over a how-to or tutorial post, consider throwing in a video or .pdf download to compliment the article. This is one of those things that no one does and makes you look like a rock star.

4. Bloggers love posts that inspire debate and conversation. Don’t be afraid to write something controversial or that goes against conventional wisdom.

5. For a better CTR to your site, make your author bio super enticing. Don’t just say “Brian is the proud owner of Backlinko “. Give the reader a reason to click through to your site. Let them know about your free report, an awesome post or just tell them a benefit they’ll get out of visiting your site.

That’s enough from me…now I want to hear from you.

Any shortcuts or tips that I missed here?

Post your thoughts, insights and opinions in the comment box below.

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EDM营销 | 电子邮件营销 | 专用名词



第一个屏幕(above the fold)

获取成本(acquisition cost)

积极的同意(affirmative consent)


自动响应(auto response)




退信处理(bounce message)

退信信息(bounce handing)

品牌资产(brand equity)


垃圾箱(bulk folder)




点击流(click stream)

点击率(click-through rate)

点击跟踪(click-through tracking)



CPA(cost per action)

CPC(cost per click)

CPM(cost per thousand)

交叉营销档案(cross-campaign profiling)


数据中心(data center)

域名密钥(Domain Keys)

动态内容(dynamic content)


ECOA(email change of address)

电子邮件追加(email appending)

电子邮件网络域名(email domain)

电子邮件过滤器(email filter)

电子邮件收割(email harvesting)

加强的白名单(enhanced white list)

事件触发的电子邮件(event-triggered email)

视觉追踪(eye tracking)


发送人名称(from name)

完全服务提供商(full-service provider)


硬退信(hard bounce)


互联网信息接入协议(IMAP, internet message access protocol)


用户列表疲劳(list fatigue)

用户列表清理(list hygiene)





开放式邮件转发(open relay)



纯文本(plan text)

邮件办公协议(post office protocol)



PGP(pretty good privacy)

预览面板(preview pane)

验证列表(proof list)


关系邮件(relationship email)

反向域名解析(reverse DNS)

富媒体邮件(rich media)


种子列表(seed list)

发送者ID(sender policy framework)


软退信(soft bounce)




事务性邮件(transactional email)


UCE(unsolicited commercial email)

URL(uniform resource locator)


V:病毒式营销(viral marketing)


网络bug(web bug)

白名单(white list)

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高瓴资本2.5亿美元投资Magento 布局商业技术创新_网易新闻

高瓴资本2.5亿美元投资Magento 布局商业技术创新

2017-01-06 11:07:05 来源: 齐鲁晚报 (济南) 举报

(原标题:高瓴资本2.5亿美元投资Magento 布局商业技术创新)

齐鲁晚报1月6日讯:2017 年 1 月 5 日,高瓴资本宣布将向电子商务科技公司Magento(麦进斗)投资 2.5 亿美元,支持Magento在战略发展、全球销售扩张、营销和客户支持、新产品创新及未来收购等方面的发展。



Magento是一家全球领先的云端电子商务科技公司,主要提供电子商务软件系统及企业IT解决方案两方面的产品及服务。其发布的Magento商务云系统是一个先进的公共云平台,通过此平台Magento的一系列软件产品可实现无缝集成,以优化企业电商平台的运营效率、安全系数以及延展性能。Magento商务是互联网零售商1000 强的主要供应商,客户数量几乎是第二名竞争对手的两倍;同时Magento商务也是世界 B2B 电子商务平台300 强的主要供应商。凭借最年轻、最灵活及最先进的产品组合成功推行,Magento连续四年被评为“2016 年互联网零售商 1000 强” 电商平台第一名。

Magento于2011年被ebay收购,2015年脱离eBay成为一家独立公司。Magento商务公司执行总裁 Mark Lavelle 表示,Magento客户总量已逾 25 万,商品网站每年成交金额超过500 亿美元。“这项投资不仅为公司进一步发展带来了资本,也为公司注入了向前发展的经验,同时引入了另一家具有远见的投资者。Magento的目标就是成为下一代商业创新的领军者,同时也为获得两个著名投资公司的大力支持而感到无比荣幸。”

此次高瓴资本除了对Magento提供资金支持外,还与Magento管理层及其大股东璞米资本开展合作,共同规划Magento的发展战略,以帮助公司实现长期发展的愿景。璞米资本合伙人Phil Guinand表示:“高瓴资本是一家声名远扬、全球领先的投资公司,尤其在对迅速崛起的技术公司投资方面见长。我们期待与高瓴资本合作,继续支持Magento公司管理层,保证其行业领先地位,并执行其全球增长战略。”


(原标题:高瓴资本2.5亿美元投资Magento 布局商业技术创新)

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【连载】影响者营销(influencer marketing)的崛起(二):误区

【连载】影响者营销(influencer marketing)的崛起(二):误区

puting | 2013-05-13 08:34

作者: @puting

在上一篇文章( 影响者营销的崛起(一):概念 )中我们提到, 所谓的影响者是指哪些能影响到你客户行动的人,而并非仅仅只是获得大量的眼球关注而已。 在实际操作过程中,很多品牌或者营销公司往往只是追求了后者,于是影响者营销也被简单的看做只是找一个草根大号转一些促销信息,有的甚至还要通过一些手段制造出“喧闹”等效果显著的假象。 我们先来看一个例子,下面是一个有着300多万粉丝的草根大号,我们先不去管他有多少僵尸粉,如果单从受众规模来说,算是一个有“影响力”的影响者, 内容上看,比起一般的直接转发也隐晦的多,看起来貌似博主去了现场参加一个活动,还有图有真相。


从以上的例子可以看出,现实操作中对于影响者营销还存在很多误区,或者说,目前很多企业品牌(营销代理公司)根本没真正花心思去做,而只是从追求形式上效果,做做样子罢了。 我小结了目前企业品牌在做影响者营销的过程中存在的误区。


目前的大号转发有市场,基本是这种误区在起作用,大号红人也为了追求自己的“影响力”而大量制造很多僵尸粉来充数,至少在表明看来有很大影响力,而企业品牌、营销公司往往以这些表面看的见的数字来衡量最终的效果,至于到底能不能对于受众产生影响,受众说了什么,也许不是关心的问题。 粉丝量巨大的大号,或者名人转发,和之前电视广告找四大天王做代言一样,在曝光度上有一些提升,但从“影响粉丝做出行动”这个角度来说,几乎不起作用,试问,你会因为刘德华代言一款电视机而考虑购买吗? 不过,目前因为没有合理的评价一个人影响力的标准,也使得很多企业品牌在选择影响者的时候衡量的指标偏少,有的时候只能从粉丝数量上做一些比较,虽然国内外也有一些衡量个人影响力的评分平台,但其权威性和精确性一直就备受质疑。




在通常观念中,普通的消费者不算影响者,他们没有众多的粉丝,对于他们的反应可以不予太多的理睬,但事实果真是这样吗? 拜社会化媒体所赐,在人人有微博,人人有微信的时代,每一个人在影响力这个事情上是非常民主的,小小的一个消费者力量虽小,但是若干个这样的消费者集结起来就是一股不容忽视的影响力,这种例子举不胜举,一个不满意的消费者在没有微博的年代,他把自己对于一个企业不满意的遭遇告诉别人的成本比较高,而在现在,他只要在微博上发一条微博,顺便在@他的几位好友,几位“爱管事”的公知,甚至是@给你的竞争对手,试想看看,会产生什么样的后果呢? 我最近遇到一个真实例子就是我朋友所在公司,遇到一客户在微博上抱怨,结果处理不当,导致事情迅速扩大化,造成了非常大的传播,并且还被客户索赔60多万,我查看过哪位客户,就是一个简单的微博账号,粉丝少,也没有加v,在半年前就在微博上抱怨过我朋友所在所在公司的产品服务问题,当时的微博几乎没人转发和评论,但半年之后,等这个客户再次抱怨的时候,他就变的非常的有影响力,在微博上抱怨了他的经历,这足以让一些潜在消费者打消使用我朋友公司产品的念头。你能说他不算影响者吗? 在回到我们经常上的淘宝网和大众点评网,真正影响我们做出购买决定的并非是哪些资深的吃货,而是那一条条来自于陌生人的亲身经历的评论,一条差评就足以取消对于一个产品的下单的决定。因为现在的消费者是联接的消费者,这也使得我们不能用原先的观念去看他们, 必须要重视每个消费者的抱怨求助和反馈,及时的给予他们帮助,即使他们的粉丝没有多少,但也没有人保证他不能影响到别人做出行动。 记住,你面对的现在的消费者,不是一个人,是因为社会化媒体联接在一起的一个有强大影响力的群体,牵一发而动全身。


我在上一篇的文章中写道,真正的影响者在在某一领域有着自己热情和洞察的人,他在这个领域影响力和权威的或者靠的就是对一个话题的热情、高质量内容的产生以及乐于分享这些因素而获得的,同时也是一个相对比较客观中立的角色,而现在的操作完全靠明码标价去买的,比如大号转发,以其粉丝量多少来定价,这就造成了内容上要么是完全的促销,要么是完全的说好的方面,而我所理解的“影 响者营销”是企业品牌靠自己独特的产品(内容)和优质的服务去打动“影响者”,影响者由衷的去帮助你向他的粉丝传递,鼓励其粉丝做出行动的一个过程 ,这也是和现在的“大号转发”、“找红人”的本质区别。 综上所述, “影响者营销”这个事情, 并非只是找一个粉丝巨多的大号转发一条内容那么简单,而是一个结合自己的产品和服务,辨识出能影响你客户做出行动的真正影响者,和他们建立关系,通过自己的产品和服务去打动他们,影响他们去为你在他们的受众中传播、影响他的受众做出行动的过程。 这个过程并非是一蹴而就的过程,也并非只是做一两个活动就可以达到的,在下一篇文章中,我就来就如何正确的做“影响者营销”谈谈我的一些看法和建议,欢迎到时关注。

如果你对“影响者营销”这个话题感兴趣,也欢迎和我交流,可以在微博上@puting和我讨论,谢谢。 ———————————————————————- 如果你喜欢这篇文章,请帮助我们转发它分享给你身边的好友。

本文作者: @puting 本文链接: ‎

SocialBeta 解读社会化商业的价值

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【连载】影响者营销(influencer marketing)的崛起(三):方法

【连载】影响者营销(influencer marketing)的崛起(三):方法

puting | 2013-05-21 15:40

本文作者: @puting

在前两篇文章(① 概念  ② 误区 )中,我们谈到了什么是真正的影响者和影响者营销,也谈到了在进行影响者营销过程中的一些误区,本文就如何进行正确有效的影响着营销谈谈我的一些看法。 在开始影响者营销之前,以下两点必须铭刻在心,否则就不要开始。




影响者是不能靠金钱物质收买得到的,这不像竞价排名,谁出价高就给谁说好话,影响者他们又自己的价值观和喜好标准,企业品牌必须要先找出合适的影响者,用好产品和好服务去俘获他们,所以在开始之前,必须要检视自己的产品和服务还有哪些不足,需要做哪些优化,否则,多少好话都救不了蹩脚的产品和服务。相反,你要接受他们客观中立的评价。 好,我们开始进行影响者营销的,我把它分成以下几步:



① 提高品牌的曝光度和品牌意识

② 建立权威和信任感

③ 带来销售

④ 提高客户忠诚度



① 相关性


② 受众规模


③ 影响力

这里的影响力是指影响到别人的一些行动的能力,而并非只是达到的受众规模。这就要求影响者候选人能通过自己的一些阵地去影响他的受众做出一些行动,影响者自己的阵地包括博客、微博以及在一些小社区小论坛的账号,影响者通过自己的内容产生,影响到自己的受众做出一些行动。 而影响力的大小,则要看这个影响者在其粉丝圈子中的权威性和信任度,所谓权威性是指一个影响者在一个很细微的领域是否有足够的热情投入和高质量的内容产出,而信任度是指其和粉丝们的关系的亲密程度,他越是在这个圈子中乐于无私的分享自己的见解,无私的去用自己的专业能力去帮助别人,他所受的信任度就越高,这两者结合程度越高,就越能影响别人做出一些行动。


①   通过特定关键字在不同平台上寻找候选人

根据自己的目标,设定一些关键字,在不同的社交平台上去找这些人,比如你是卖咖啡的,你可以通过相关的平台搜索相应的关键字去找到这些影响者候选人。 平台包括(不限于): -微博 -豆瓣 -博客(可以通过百度或者google博客搜索) -论坛(一些专门讨论咖啡的论坛) 随着现在很多垂直社交网络出现,相对来说,比之前大海捞针式的找人会方便许多,比如你要是想影响到出国游的人群,你去穷游网找影响者就对了,国内游则可以去蚂蜂窝,而你要是想找一些爱好科学的人,去果壳网就对了,你要是找财经股票方面的影响者,去雪球网就对了,你要是要找一些淘宝达人,去美丽说蘑菇街就对了,你要找社会化媒体方面的影响者,去SocialBeta就对了。 一定要在对的平台上找到对的人。

关于垂直社区的商业价值,可以看看我之前的文章: [观点]企业品牌别老盯着微博:浅谈利基社交网络的价值 关键字包括:

-【最好的】咖啡 -咖啡的名称牌子 -竞争对手的牌子名称 -自己店铺的名字


-【寻找一种xxx口味的】咖啡 越具体能描述出自己咖啡的特色的关键字越好,这样找到影响者候选人相关性就越大。


②   筛选整理

根据上面的步骤,把这些影响者候选人整理成列表,按照不同的平台不同的关键字,接下来的工作就是做筛选工作。可以根据自己的之前设定的目标,来最终选出一些影响者。 比如,你接下去的一个工作是拓展在豆瓣的市场,那么就应该着重看豆瓣平台的候选人。 还应该对于候选者进行调查,仔细的看看他在网络上的表现,看他的以往的博客、微博或者其他网络账号,看看他是不是在这个领域有着无比的热情和独特的见解,看看他是如何和他的粉丝沟通交流的,粉丝对他是如何去看待的,通过细致的观察,来找到这些候选者那些是这个领域的真正专家,哪些是是真实的消费者,哪些只是偶尔说到这个领域,借助一些指标,如相关性,粉丝受众数量,内容产出等做出一个最终的名单整理,后面可以按照不同的策略去接触到这些影响者。









这里我要特别提出来的是一类人是你产品或者服务的真实消费者,他们可能不会推荐你的产品,但是他们一旦在使用你产品或者服务的时候有一些不愉快,他们就会通过微博、微信或者其他一些点评论坛发表出来,这一类人我把他们成为“负影响者”,他们能影响到别人不买或者不使用你的产品或服务。 必须要把这一类群体特殊看待,及时发现他们的抱怨求助和投诉,为他们解决实际问题,让这类“负影响”的影响降低到最小程度,否则的话,他们通过社会化媒体平台,很快就能团结和他们一样遭遇的人,给企业品牌造成不可挽回的局面。


在社会化媒体上,每个人都是影响者,企业品牌别忘记,还有一个群体就是自己的员工,他们当中有很多是在一线与消费者打交道的,他们在用自己专长解决用户的难题,而其中有很大部分真通过写微博,博客在影响者更多的消费者做出决策,比如咨询公司中的一些咨询顾问,他们通过写博客能影响到很多客户,给企业带来效益。 我们也看到很多淘宝店主,比如一些卖化妆品的,她在开淘宝店之前,就在博客因为写一些化妆方面的心得体会而聚集了大量粉丝,从而为她在淘宝上开店做好了基础,如果你是一家淘宝店的店主,完全可以通过自己的爱好来影响别人买你的东西,这方面的例子有喜欢竹器,并且在这方面有研究的@小径时光,化妆达人@辣胖等。


我一直在强调, 影响者不是靠金钱去收买的,而要靠自己优质的产品和服务去俘获的 ,所以,在去联系这些影响者之前,必须要充分了解他们,通过不同的方法去联系他们。

①   充分做好功课,全面了解影响者

我作为一名在社会化媒体这个话题领域还有一些知名度的影响者,也接触会受到各种各样的产品或者论坛会议让我帮忙推广,其中大部分人和我接触都是例行公事,私信中会经常这样写道:“您好,我们在xx地方有个会举办一个社会化营销的活动,你作为业界知名的xxx,请帮我们在微博上转发下”,或者是“您好,我们最近推出了一个xxx社会化营销工具,请帮我们推荐下,附件是介绍资料。” 我一看到这种信息,我就知道是他们的在广撒网了,能抓到一个是一个,可是,我凭什么要把你推荐活动啊,我为什么要推荐你的产品啊,你得给我一个充分的理由,从来都没和我交谈过,一上来就要我干什么,我想,这不仅仅是我会反感,就是别人这样冒昧的找你也会很反感。 所以,对于不同的影响着,要去接触,必须要给一个充分的理由,在接触之前,可以在一些平台上线关注他,评论他写的文章,让他注意到你,然后在和他交换一些联系方式,比如邮件,电话等,假如能在线下见面聊聊是最好的,这样就可以为后面的接触做好铺垫工作。

②   真诚以待,为影响者着想,提高独有的价值(非金钱)

在联系的时候,最好是有相应级别的人出去联系比较好,如果只是安排一个普通员工甚至是实习生的话,成功的概率就小很多,相反,如果是一个企业的老总,或者是管理层的去联系接触的话,这样会让影响者感觉到自己被尊重,成功的概率就会大很多。 不管是通过邮件的方式,还是电话短信,一定要真诚,并且告诉他你能为他们提供什么价值交换,而这个价值交换绝对不是金钱,一个影响者最看重的就是自己在粉丝心目当中的正能量的身份,你提供的价值必须是有意于这个影响者和他的粉丝维系更好感情的价值,或者是能增强影响者权威的价值。

③   越早和影响者建立联系越好

很多时候,企业品牌要做活动推广的时候才想起来要去找一个影响者帮他们做一些推广,事实上,应该尽早开展影响者的联系工作,和他们建立感情,在关键时刻才能为企业所用,否则,急急忙忙的找影响者,找来的都是一些大号而已,并非真正意义上的影响者。 除了早之外,也需要时不时的和他们打招呼,经常的关注他们,在微博上博客上评论他们,逢年过节给他们问候,有新的一些产品也邀请他们优先试用,也可以经常向他们请教一些问题,这些都可以增加和影响者的关系。


影响者之间,也是一群兴趣相投的人,作为一个企业品牌,在和一个个影响者建立关系的同时,也应该为他们之间创造一个互相交流和学习的机会,通过线上的社区或者线下的俱乐部形式。线上的如小米社区,让发烧友之间可以有一个交流和切磋的地方,让普通的消费者可以在这里得到及时的帮助,形成更强的粘性,这也是其社区的核心价值; 而对于很多母婴品牌来说,同城的一些活跃的妈妈的同城聚会就是不错的例子,企业品牌通过这些行为为这些影响者增加价值,对于这些妈妈们,也乐意参与到企业的一些营销中去,给他们提供自己的建议,为他们的产品做推荐等。

案例① 通过社区达人影响普通消费者

目的: 获取一些食材的创意菜谱,提高农产品的销售额

手段: 通过微博找到3—5位做菜的高手,与他们建立关系,通过他们像他们粉丝的推荐,达到销售的目的;

案例简述: 我之前帮一个朋友做咨询工作,我们当时卖的是农产品,我们在微博上找到一个菜谱社区中的一些做菜的高手,关注他们,评论他们做的菜,慢慢熟悉之后,我们就提出要给他们提供一些上等的食材,不要求他们做什么回报,只是希望他们能通过这些食材,研制开发出一些新的做法,供社区其他成员学习; 最终效果: 这些做菜高手收到我们食材之后,都花心思用这些食材做出不同的菜谱,并且把这些做菜的细节前前后后都展示出来,对于我们的食材做了很多评价,以致带动了论坛中很多人都来我朋友的网站买这些食材,取得了不错的销售额。 更为重要的是,我们和这群做菜高手们建立了良好的关系,每次上新的食材,他们都愿意为我们做推荐,给了我们很多很好的建议,而他们研制的这些菜谱也作为网站上作为食材做法的教材,为其他买家提供了帮助。 而这个例子中,我们出去联系的人就是我朋友,他作为一个创始人,去和这些影响者交流沟通,本身就让这些影响者感觉自己被尊重了,被认同了。而作为这些做菜的人,我们通过提供一些上好的食材为他们锦上添花,让自己的价值最大发挥,更能获得粉丝的喜欢。


目标: 为客户提供更为专业的及时的客户服务

手段: 通过培养和挖掘公司内部员工,让他们通过社交网络释放他们的专业技能,用专业的内容去影响普通消费者

案例简述: 思科为公司的所有员工提供社会化媒体培训,同时对想做大使的同事做更深一步的培训以及沟通。目前思科有300多名大使,他们活跃在微博,思科中文技术社区, 思科技术达人秀以及优酷视频上的思科频道上 效果: 有了大使以后,思科在微博上的organic声音比以前大幅提高。截至2012年4月底,85%左右关于思科的对话都不是官方的,而是用户自发的。而且正面的声音在呈上升趋势。



在这个过程中,必须要从小项目做起,去多做一些尝试,在尝试中不断总结经验,适时做出调整。 影响者营销会越来越被企业品牌重视,但不管怎么样, 企业品牌必须要重视自身的建设,努力提供好产品和服务,不忽视每一个普通的消费者,用真心诚意去打动每一位消费者,并且为影响者增加他们自身的价值,而不是一味去索取,去用金钱去和他们交换,这有这样,才能获得影响者的亲睐,他们成长的同时也愿意帮助你成长起来。


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本文作者: @puting

本文链接 :

SocialBeta 解读社会化商业的价值

转载请明确注明出处与原文链接。 关注SocialBeta微信,扫一扫或添加:hisocialbeta











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英文数字营销工具及资源 | 曾亮.ME




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  • 中国的英语学习者,很难在销售语言上战胜母语为英文的作者。
  • 仅仅使用英文表达出想要表达的意思,和从文字表达的内容上形成共识到最后达成销售是两回事。(销售本质就是形成共识的过程,线上和线下都是如此)
  • 即使同为英文为母语的作者,精通销售心理学的作者,和没有经过培训的普通作者,写出的作品也是天壤之别。




在西方营销界,有一类书籍,教你怎么写出杀手级的文案,获取更多转化率,下面就有一本:叫 Kick-ass Copywriting in 10 easy steps ,但是除此之外,你还需要一个营销出生的老外。


Don’t Just Say It – Sell it! 不要只是陈述,要吸引!





我们的每个客户都有不同的客户群,而这些客户群又会有他们各自不同的需求。因此麦神会对您的行业进行研究,并通过一种 Flesch–Kincaid (文本难易度检测,通过这样的检测,可以让你的网站的内容更易读,即使是对低教育程度访客 )可读性测试将内容优化到最易于阅读的标准,这通常会提高客户在网站上的停留时间(想象一下你的文案晦涩难懂,客户会很快离去)。

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2016年怎么做外贸 SEO?

SEO 发展10几年,和前些年,大家理解的SEO 相比,已经大相径庭。




为什么Google 不让查某个关键词的具体搜索次数了。

1 关键词规则,2 权重规则

那么你想要在google 上获取排名,你就有以下几种思路:
如何让自己的网站承载更多关键词是一件很系统的事情,在早期,大家很简单,就是不断的堆关键词!后来google 算法进化后,不行了,
后来大家开始在站内想办法,比如大批量上传产品,大量的生成tag, 什么伪原创,什么… 挖长尾关键词..
最开始大家简单粗暴,全网疯狂发外链,后来google 算法进化,这个办法不行了. 搞笑的是,中国的大部分seo从业者就是在这个时候,兴起,一时风头无两,现在没有声响了,也是这个原因
开始追求有质量的外链,买那些好网站的外链。但是很显然,外贸行业从业者都不是高富帅,老外的那些网站报价都是几百美金一条起… 谁买得起..
目前还有更高级做法就是走黑客路线… 直接购买黑客获取的外链,黑客直接黑掉一些好网站的权限,进去给自己的站加外链.. 这个方法在最开始的时候,惊为天人!什么站都能推起来。高质量外链的威力是巨大的…


我会在下期写:seo 变化的原因,和可行的执行办法。